STRategy and Development

Speculative Campaign: RAVEL - Thread Theory

Photography and Art Direction by Claire Jantzen

Product: An independent, gender-fluid fashion label using 100% upcycled materials

Ask: RAVEL is prepping a limited capsule collection called “Thread Theory,” They want the launch not just to sell clothes, but to make a statement.

Create a campaign that feels more like a movement than a product push.

“A creative life is an amplified life.” - Elizabeth Gilbert

Recently, I was asked to create a campaign for a make-believe brand to show how I would come up with a social marketing strategy that aligned with brand identity and utilized existing media.

Here are a few of those slides.

Digital Branding: GeeHaze Nails

Ask: Logo & Branding Package for a small business owner in Austin, Texas, including a few sticker designs for production.

Provided: Logo, Fonts, Color Palette & Sticker Designs

Originally from Southern California, GeeHaze Nails was looking for a new logo that felt representative of their roots, while also leaning into the aesthetic allure of early 2000’s culture. They wanted something that felt “authentic, girly, and black”.

While coming up with these designs, I drew inspiration from some iconic imagery including the original Bratz artwork, and also incorporated some elements of popular black culture that have circulated through the decades.